Wow, this book is a little harder to understand than the Williams book and a little over my head at times. I must admit that I have read over the Common Fate section several times and it is not making much sense to me. Here is a chance for someone to shine and get extra points in the class by popping a comment in my blog trying to explain in layman’s term Common Fate to me..
I had an easier time understanding Consistency and I can see the benefits. I like the example of the Bob Evans Restaurants explaining Aesthetic consistency. The example of the buttons on the tape recorder helped me to understand Functional consistency. These two are suggested to be used in all designs.
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Hi Denise,
I found the Common Fate section to be a bit hard to understand as well, especially in the way that it was written. I got the best understanding from the pictures atop Pg. 41. If you look at the 1st & 3rd pictures, do you feel like your mind sees a set of X's and a set of O's that have been mixed together? However, in the 2nd & 4th pictures, do you feel like your mind sees a set of letters that have been moved upward (both X's and O's) and a set of letters that have been moved downward (both X's and O's) before considering the actual letters that they are? This is because, as the book says, "Elements that move in the same direction" - like those X's and O's - "are perceived to be more related than elements that move in different directions or are stationary."
I found this cool website about Common Fate as well. Use the commands listed at the bottom of the page to make some changes and see how your mind tends to group the markings that are moving "together" even though they are not related in any way that the others are not.
http://tepserver.ucsd.edu/~jlevin/gp/time-example-common-fate/
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