The basic of this concept is.. the better the item looks, the easier it is to operate. Though sometimes something that is not as aesthetically appealing could in fact be easier to use.. but, people are more apt to try the aesthetically pleasing item.
It also stated that aesthetically pleasing items are used more frequently, more readily accepted and more tolerable to users.
The book gives an example of Nokia creating colorful skins for their phones to help hide their flaws, making the trouble of lost signals and interference more tolerable.
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